CourMed Co-Locates with Berluti and BWT Alpine F1 Team for Exclusive Miami Grand Prix Activation
The Private Health Office continues its strategic integration into the lifestyle infrastructure of ultra-high-net-worth global principals.
CourMed® was among a highly curated group of international principals invited to the exclusive Berluti and BWT Alpine F1 Team private activation in the Miami Design District, marking a historic convergence of heritage luxury, elite motorsport performance, and enterprise-grade health operations.
The invitation-only event brought together Berluti ambassadors, sovereign capital directors, and the BWT Alpine F1 Team leadership ahead of the Miami Grand Prix. The event highlighted Berluti’s role as the official Alpine Elegance Partner, illustrating a masterclass in how iconic global brands establish deep alignment with the ultra-high-net-worth (UHNW) demographic.
For CourMed, the activation represents a deliberate cross-pollination of operational design.
“Our presence alongside Berluti and Alpine F1 is anchored in a shared systemic vocabulary,” said Derrick L. Miles, FACHE, Chairman of CourMed. “Sophisticated families do not tolerate friction or compromise in their lifestyle assets, whether they are investing in the flawless craftsmanship of a heritage maison like Berluti or sitting on the pit wall with Alpine. At CourMed, we have brought that exact same luxury operational DNA to health infrastructure. We co-locate our Private Health Office framework precisely where our clients live, travel, and play—ensuring that proactive longevity and asset protection are seamlessly executed.”
As global luxury powerhouses like LVMH institutionalize their footprint within international motorsport, CourMed remains uniquely positioned as the specialized utility layer serving the health security and human capital needs of this exact global elite.